Second-hand office furniture market and the role of online platforms
Bui, Ngoc Thuy Duong (2022)
Bui, Ngoc Thuy Duong
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112925046
https://urn.fi/URN:NBN:fi:amk-2022112925046
Tiivistelmä
Corporate social responsibility is a term that every firm is likely to achieve. That term consists of environmental, ethical, philanthropic, and financial responsibilities. The environmental responsibility is mentioned a lot, but also the hardest criteria to obtain. The current problems that planet suffers urge consumers, especially companies take action to save it. Circular economy, which is a concept of recycling, reusing, and reducing, can be applied in business towards to sustainability. Using second-hand furniture which means reusing old furniture can be considered a quick solution for companies to deal with the current environmental problems.
The thesis was to research the possibility and potential to enter to a new market of Framery – a Finnish manufacturer of working pods for the offices. The objective of the thesis was to figure out the second-hand market which is still new in business-to-business context and the role of online platforms on selling used furniture.
Through the literature research, the author identified that many companies prefer to buy brand-new furniture because they will use it for a long time and they concern unsure quality and short lifespan of the pre-used goods. The data collection included qualitative method with interviews and an online survey targeted to corporate customers, various perspectives regarding second-hand furniture potential were collected and analysed. From these, the new business idea was validated with suggestions and recommendations. Throughout the whole process, the author used academic books, published articles, and reliable Internet resources to collect the theory and information.
Overall, the findings in this thesis proved that there is an opportunity for the case company enter to a new market. They might notice few points which are the concerns of customers when buying pre-owned furniture for offices mentioned in the end of thesis and have detailed business planning for this.
The thesis was to research the possibility and potential to enter to a new market of Framery – a Finnish manufacturer of working pods for the offices. The objective of the thesis was to figure out the second-hand market which is still new in business-to-business context and the role of online platforms on selling used furniture.
Through the literature research, the author identified that many companies prefer to buy brand-new furniture because they will use it for a long time and they concern unsure quality and short lifespan of the pre-used goods. The data collection included qualitative method with interviews and an online survey targeted to corporate customers, various perspectives regarding second-hand furniture potential were collected and analysed. From these, the new business idea was validated with suggestions and recommendations. Throughout the whole process, the author used academic books, published articles, and reliable Internet resources to collect the theory and information.
Overall, the findings in this thesis proved that there is an opportunity for the case company enter to a new market. They might notice few points which are the concerns of customers when buying pre-owned furniture for offices mentioned in the end of thesis and have detailed business planning for this.