Experience industry: analysis of Finnish entertainment market : study on experience business models from the perspective of their development in Finland
Kazban, Anastasiia (2022)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112824640
https://urn.fi/URN:NBN:fi:amk-2022112824640
Tiivistelmä
The present thesis work concentrates on two key objectives: 1) Conduction of the research regarding Finnish experience industry and its entertainment market 2) Creation of applicable business plan with the base on gathered theoretical background. The research focuses on covering the aspects regarding current experience market state in order to find correlations and disputes. The thesis scope is to analyse three business models that offer various experiences from the entrepreneurial point of view.
To understand the current state of experience economy and entertainment industry in Finland, quantitative research was conducted. Data for this study was collected through such research method as empirical survey conveyance. Qualitative data parts were included in data analysis as well.
The final result of the study demonstrates the fields on experience market that could be potentially improved. Based on the acquired market knowledge, suggestions for further development of Finnish experience industry were presented and explained. Additionally, on the basis of conducted research a business plan is created including the framework for establishing a new experience company which would operate in VR field.
To understand the current state of experience economy and entertainment industry in Finland, quantitative research was conducted. Data for this study was collected through such research method as empirical survey conveyance. Qualitative data parts were included in data analysis as well.
The final result of the study demonstrates the fields on experience market that could be potentially improved. Based on the acquired market knowledge, suggestions for further development of Finnish experience industry were presented and explained. Additionally, on the basis of conducted research a business plan is created including the framework for establishing a new experience company which would operate in VR field.