Business plan of a guesthouse in Provence : a guesthouse on the south of France
Anashkina, Vlada (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112524042
https://urn.fi/URN:NBN:fi:amk-2022112524042
Tiivistelmä
Research was conducted to determine the necessary components for creating a business plan for a guest house in Provence, its successful operation and introduction to the market. The study also examines the aspect of business conceptualization, business brand development and business models, as necessary for a business plan aspect. The ultimate goal of this study was to draw up a detailed business plan that can be used as a guide or instruction that is relevant to today's market situation. The reason for this study is the potential of the Provence region in terms of tourist destination, as well as the professional experience of the author of the work obtained during the internship. The study structures the body of knowledge gained during the internship and develops it.
To conduct the study, professional literature, electronic resources, as well as qualitative research were studied. Qualitative research was conducted by creating a questionnaire for visitors to the guest house, where the author completed an internship to collect and analyze customer opinions.
The main conclusions are that a business plan has to include marketing activities, financial forecasting and human resource basics, as well as a thorough description of the brand idea, product description, customer segmentation, SWOT analysis. In addition, the importance of developing a business concept and brand for the successful entry of an enterprise into an already full market was revealed.
The end result of the research is a business plan for a guest house in the south of France, which can be used as a base for a startup.
To conduct the study, professional literature, electronic resources, as well as qualitative research were studied. Qualitative research was conducted by creating a questionnaire for visitors to the guest house, where the author completed an internship to collect and analyze customer opinions.
The main conclusions are that a business plan has to include marketing activities, financial forecasting and human resource basics, as well as a thorough description of the brand idea, product description, customer segmentation, SWOT analysis. In addition, the importance of developing a business concept and brand for the successful entry of an enterprise into an already full market was revealed.
The end result of the research is a business plan for a guest house in the south of France, which can be used as a base for a startup.