Entrepreneurial and intrapreneurial approach to innovating sports services
Nowakowska, Karolina (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112323713
https://urn.fi/URN:NBN:fi:amk-2022112323713
Tiivistelmä
Sports services are one of the most rapidly developing services in recent years. Due to the changing economic situation all over the world and a pandemic that led to adjustments to the consumers’ lifestyle, there is a need to innovate and tailor to new preferences.
While entrepreneurship is a widely known subject, intrapreneurship is still a niche to be discov- ered for many. The intrapreneurial efforts are being appreciated more and more by employees, as they seek new innovation methods. Sport services are the market that ties customer service with building experiences for the end customer, while at the same time having a direct impact on the well-being of the individual which makes it interesting to observe how it can develop through actions of entrepreneurs and intrapreneurs within their respective companies.
This thesis is aimed to introduce both concepts of entrepreneurial and intrapreneurial ap- proaches in innovation to be used in sport services, based on a survey for entrepreneurs and intrapreneurs in sports and its results analyzed by observing market tendencies and behaviours.
The outcome of the thesis is to showcase clear results of the conducted survey and an example of the trends/ideas that were most prominent in among the respondents and showcase potential steps to be taken to implement those ideas.
While entrepreneurship is a widely known subject, intrapreneurship is still a niche to be discov- ered for many. The intrapreneurial efforts are being appreciated more and more by employees, as they seek new innovation methods. Sport services are the market that ties customer service with building experiences for the end customer, while at the same time having a direct impact on the well-being of the individual which makes it interesting to observe how it can develop through actions of entrepreneurs and intrapreneurs within their respective companies.
This thesis is aimed to introduce both concepts of entrepreneurial and intrapreneurial ap- proaches in innovation to be used in sport services, based on a survey for entrepreneurs and intrapreneurs in sports and its results analyzed by observing market tendencies and behaviours.
The outcome of the thesis is to showcase clear results of the conducted survey and an example of the trends/ideas that were most prominent in among the respondents and showcase potential steps to be taken to implement those ideas.