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Riding the Hallyu Wave : A Study of the Influence on Pop Culture Tourism on Branding in South Korea
Armac, Esra (2023)Over the past few years, there has been a significant rise in the popularity of K-pop, K-drama, and K-food. These terms have gained considerable attention on social media platforms and in various news outlets. With the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad