Design process for a photography service application : the application of Double Diamond to UX/ UI design process
Vuong, Quan (2022)
Vuong, Quan
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022061718178
https://urn.fi/URN:NBN:fi:amk-2022061718178
Tiivistelmä
The rapid development of technology is an important driving force to promote the digitization of forms of shopping, payment and information searching. Many digital solutions provide products and services that have been developed to serve new consumer trends, better experiences, and customer preferences. As well as online shopping for tangible and intangible goods is gradually becoming a habit in the community, service industries are no exception. In that competition, the photography service is one of the markets that is rarely mentioned but has a lot of potential for growth. It requires a very high professionalism and standout factor, each photographer acts as a service provider. For customers, to find out and choose a photographer according to preferences and requirements among the numerous service providers is not easy.
Based on that, this report presents the idea of a platform called FinFo, an online marketplace where photographers can list their services. The study aims to create a case study of a mobile application that aggregates service products provided by photographers. FinFo is the solution for connecting customers with photographers, helps them save time searching and make it easier for them to make the right decisions for their needs. In order to attract the attention of the user, it is necessary to combine the User Experience and User Interface elements smoothly. Since then, the using process on the app will be capable of reaching full satisfaction and leaving a deep impression on the mind of user. The thesis work made use of design thinking principles to create an interface with high usability.
The thesis serves as a project-based report on the process of creating FinFo application. The relevant background theories are explained in a thorough way that contributes to the success of the project. The author applies sequentially four phases of the Double Diamond design method to create user personas, customer journey, information architecture and user flow. Regarding to the process of understanding user, the author used both quantitative and qualitative methods in order to develop a product that exactly satisfy the needs of user. The survey is distributed to obtain a rating for product availability. At the same time, the author interviewed two potential clients to get more insight for the design process.
Based on that, this report presents the idea of a platform called FinFo, an online marketplace where photographers can list their services. The study aims to create a case study of a mobile application that aggregates service products provided by photographers. FinFo is the solution for connecting customers with photographers, helps them save time searching and make it easier for them to make the right decisions for their needs. In order to attract the attention of the user, it is necessary to combine the User Experience and User Interface elements smoothly. Since then, the using process on the app will be capable of reaching full satisfaction and leaving a deep impression on the mind of user. The thesis work made use of design thinking principles to create an interface with high usability.
The thesis serves as a project-based report on the process of creating FinFo application. The relevant background theories are explained in a thorough way that contributes to the success of the project. The author applies sequentially four phases of the Double Diamond design method to create user personas, customer journey, information architecture and user flow. Regarding to the process of understanding user, the author used both quantitative and qualitative methods in order to develop a product that exactly satisfy the needs of user. The survey is distributed to obtain a rating for product availability. At the same time, the author interviewed two potential clients to get more insight for the design process.