Demand for circular economy resale business model in pet supply industry
Eerikäinen, Noora (2022)
Eerikäinen, Noora
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022061317788
https://urn.fi/URN:NBN:fi:amk-2022061317788
Tiivistelmä
This research aims to identify whether the thesis commissioner has customer demand and the potential to build a circular economy resale business model. The company operates in the pet supply industry. They manufacture and sell dog gear for customers worldwide through online stores, retailers, and distributors.
The theoretical part of the thesis explains why the linear economy does no longer sustain. It also defines the circular economy concept, and its business models with examples of the textile industry. The secondary data investigation reveals that just a few companies in the pet supply industry are operating according to circular economy business models. It also became evident that the commissioner’s current operations and product design ideology supports the timeless and long-lasting products that are crucial in succeeding in the resale business model.
The research combines a mixed-method survey for the company customers and interviews with company’s customers selling their products in the secondhand marketplaces. The research focuses on three critical aspects of the resale model which are the selling and purchasing of secondhand products and quality of the products.
The company already has the infrastructure for the resale business model, and based on the research, the company has vast potential for it. The results revealed that the pricing is crucial as well as clear instructions for selling and purchasing their products for its customers in case the company decide to further investigate and build up the new resale business.
The theoretical part of the thesis explains why the linear economy does no longer sustain. It also defines the circular economy concept, and its business models with examples of the textile industry. The secondary data investigation reveals that just a few companies in the pet supply industry are operating according to circular economy business models. It also became evident that the commissioner’s current operations and product design ideology supports the timeless and long-lasting products that are crucial in succeeding in the resale business model.
The research combines a mixed-method survey for the company customers and interviews with company’s customers selling their products in the secondhand marketplaces. The research focuses on three critical aspects of the resale model which are the selling and purchasing of secondhand products and quality of the products.
The company already has the infrastructure for the resale business model, and based on the research, the company has vast potential for it. The results revealed that the pricing is crucial as well as clear instructions for selling and purchasing their products for its customers in case the company decide to further investigate and build up the new resale business.