Case study: Validating product-market fit for habit-changing bracelets
Sikora, Tymoteusz (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022061017391
https://urn.fi/URN:NBN:fi:amk-2022061017391
Tiivistelmä
Based on observation of the market, there are no reasonable solutions available to manage nail-biting. This case study documents the thinking process behind creating a new product –habit-changing bracelets - which should address this problem. The approach builds on "Disciplined Entrepreneurship: 24 Steps to a Successful Startup” to assess the product-market fit of the original invention.
The main goal of this thesis is to ensure that developing further the idea and creating a functioning business on this premise will have the potential to sustain itself. The product concept combines theories related to the treatments of onychophagia and research about the impact of the management of human habits. As a result, a bracelet prototype was used with a realistic group of recipients for the test. The experiment showed that 8 of 10 users who used the bracelet for 2 weeks on average benefit somehow from using the product.
The conclusion from the series of activities indicates that the bracelet concept helps eliminate the habit in question. However, due to the small group involved in the experiment, performing a quantitative test on a broader audience is recommended. Steps that should be taken to promote the bracelet concept as a commercial product further include partnering with a manufacturing company and collecting more evidence on the bracelet helping people.
The main goal of this thesis is to ensure that developing further the idea and creating a functioning business on this premise will have the potential to sustain itself. The product concept combines theories related to the treatments of onychophagia and research about the impact of the management of human habits. As a result, a bracelet prototype was used with a realistic group of recipients for the test. The experiment showed that 8 of 10 users who used the bracelet for 2 weeks on average benefit somehow from using the product.
The conclusion from the series of activities indicates that the bracelet concept helps eliminate the habit in question. However, due to the small group involved in the experiment, performing a quantitative test on a broader audience is recommended. Steps that should be taken to promote the bracelet concept as a commercial product further include partnering with a manufacturing company and collecting more evidence on the bracelet helping people.