A Study of European Tourists’ Image of Bangladesh
Mojumder, Md Abul Kashem (2022)
Lataukset:
Mojumder, Md Abul Kashem
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060816483
https://urn.fi/URN:NBN:fi:amk-2022060816483
Tiivistelmä
The objective of the thesis project is to identify European tourists’ image of Bangladesh. The tourism industry in Bangladesh is one of the most important industries and is a vital resource for the country’s economy. Concerning this issue, the country seems not to be a very exoteric holiday destination for European tourists compared to other Asian countries. This is why the main focus of this project is European tourists and their image of Bangladesh. To get a clear picture of the target group, the following research questions will be examined: How do European tourists choose their holiday destination? What are the expectations of European tourists when they visit Bangladesh?
To build an image of any specific place it is necessary to promote tourism through marketing. This will increase the number of tourists in that particular place. In this case, the assigned body looks first at the target markets and identifies the customers’ needs and expectations. It will also closely observe what competitors offer their target groups to bring uniqueness to their services. In this twenty-first century, it is helpful to use online tools and social media marketing to build an image of a specific place. People's behavior, climatic conditions, geographical conditions, travel duration, travel operators, and the political situation directly impact a person's expectations of a specific destination.
In this project, the theoretical part is based on the concept of tourism, tourism in Bangladesh, the image of the destination, and the 15 Cs marketing framework towards the destination. The survey research was conducted from November 2021 to February 2022. The survey used a quantitative research method. On the other hand, some open-ended questions were included to overcome the restrictions of the quantitative research process. The survey was conducted through Webropol (an online survey tool). The findings can be used for the promotion of tourism in Bangladesh and to attract European tourists to visit Bangladesh.
Keywords
Bangladesh, destination marketing, destination image, branding, tourism
To build an image of any specific place it is necessary to promote tourism through marketing. This will increase the number of tourists in that particular place. In this case, the assigned body looks first at the target markets and identifies the customers’ needs and expectations. It will also closely observe what competitors offer their target groups to bring uniqueness to their services. In this twenty-first century, it is helpful to use online tools and social media marketing to build an image of a specific place. People's behavior, climatic conditions, geographical conditions, travel duration, travel operators, and the political situation directly impact a person's expectations of a specific destination.
In this project, the theoretical part is based on the concept of tourism, tourism in Bangladesh, the image of the destination, and the 15 Cs marketing framework towards the destination. The survey research was conducted from November 2021 to February 2022. The survey used a quantitative research method. On the other hand, some open-ended questions were included to overcome the restrictions of the quantitative research process. The survey was conducted through Webropol (an online survey tool). The findings can be used for the promotion of tourism in Bangladesh and to attract European tourists to visit Bangladesh.
Keywords
Bangladesh, destination marketing, destination image, branding, tourism