The importance of personal branding for ice hockey players
Leppäpuska, Santeri (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060515464
https://urn.fi/URN:NBN:fi:amk-2022060515464
Tiivistelmä
The personal branding of athletes has become a very relevant and important topic because a strong personal brand can be the key to a successful career even after the actual career in sport has ended. Personal branding is an ongoing effort to show the world your best authentic self. It is your reputation, and the way people will remember you. The purpose of this study was to identify the importance of personal branding for ice hockey players. The study focuses on the key factors in an ice hockey player’s and athlete’s personal brand and brand building such as sponsorships and social media.
In addition to literature review, this study utilizes qualitative research methodology. The qualitative research data consisted of four semi-structured interviews in which four different people are interviewed, each with the necessary information and experience on the topic under study.
In addition to literature review, this study utilizes qualitative research methodology. The qualitative research data consisted of four semi-structured interviews in which four different people are interviewed, each with the necessary information and experience on the topic under study.