Combining SWOT and PESTLE to a new strategic tool : A new approach on researching and internationalization strategy
Saari, Mikko (2022)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060315033
https://urn.fi/URN:NBN:fi:amk-2022060315033
Tiivistelmä
The goal of this thesis was to test a new research tool, that combines the SWOT and PESTLE strategy tools. The meaning of this is to gain an understanding if the new tool can be used in the future in order to develop more detailed and more specific service tools for companies on strategic thinking.
The theoretical part clarified the overall picture and meaning of international business. The main observation points were Finland and Central Ostrobothnia. The goal was to build an understanding, what needs to be addressed when planning the internationalizing of a business. The commissioner for this thesis is Kokkolanseudun Kehitys Oy KOSEK.
The research was done as quantitative research to test a new way to collect necessary data for the new research tool. The research questionnaire was distributed via the Webropol service. The goal of this method was to gain an understanding of how companies react to the new approach.
The result was a proposal of development for the new research tool. The new research tool indicated positive results. Further studies are required to draw conclusive results.
The theoretical part clarified the overall picture and meaning of international business. The main observation points were Finland and Central Ostrobothnia. The goal was to build an understanding, what needs to be addressed when planning the internationalizing of a business. The commissioner for this thesis is Kokkolanseudun Kehitys Oy KOSEK.
The research was done as quantitative research to test a new way to collect necessary data for the new research tool. The research questionnaire was distributed via the Webropol service. The goal of this method was to gain an understanding of how companies react to the new approach.
The result was a proposal of development for the new research tool. The new research tool indicated positive results. Further studies are required to draw conclusive results.