Hybrida och virtuella evenemang: att engagera virtuella deltagare- en litteraturstudie
Lindqvist, Marcus (2022)
Lindqvist, Marcus
2022
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060114302
https://urn.fi/URN:NBN:fi:amk-2022060114302
Tiivistelmä
As a result of the COVID-19 pandemic, virtual and hybrid events have become part of everyday life for businesses and organizations worldwide. However, virtual audiences face a much higher risk of being distracted and unengaged than audiences taking part in a physical event. This research focuses on strategies and tools meant for engaging virtual audiences and provides procedures for how to stream content successfully. The study does not aim to find ways in which to engage attendants who do not wish to be engaged in the first place, but rather how to provide opportunities to engage and interact for those who do. The method chosen for this thesis is literature review. The findings of this study indicate that a user-friendly event platform, interactive tools, interesting content as well as a technically well planned and executed event all affect the level of audience engagement.