Growth Hacking’s Effects on Customer Acquisition

Abstract

Growth hacking is a rather new phenomenon but has shown its potential as business practice, especially in the Silicon Valley. Growth hacking is using creative, low-cost strategies to acquire and retain customers. This is extremely helpful for start-ups, ecommerce and smaller businesses trying to find a cost-efficient way to increase their customer acquisition and to increase their growth.

The objective of this thesis was to understand the growth hacking landscape and whether businesses could use it to increase their customer acquisition. The framework was built from various relevant literature resources and from industry professionals’ personal websites and publications. This framework will show relevant information about digital marketing, growth hacking, different business methods and how to measure growth hacking.

The results of this study indicate that growth hacking is a valid business practice for increasing customer acquisition.