Marketing in the Streaming and Gaming Industries : A Study of the Nostalgia Marketing Strategy and its Effectiveness

Eloranta, Joona (2022)
 
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Eloranta, Joona
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022052311385
Tiivistelmä
The purpose of this thesis is to study nostalgia marketing, and why has it become so
popular in the movie, tv-show, streaming, and gaming industry.
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