Enhancing Guest Participation and Experiences in Events: Case Viaporin Kekri
Dabrowska, Dominika; Lehtinen, Tia (2022)
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022051910543
https://urn.fi/URN:NBN:fi:amk-2022051910543
Tiivistelmä
This thesis is a product-based academic document focusing on enhancing guest participation and experiences in events, with the use of Viaporin Kekri event as a test field. The authors of the thesis were commissioned by the main event coordinator of Viaporin Kekri to bring novelty and innovation into the event by exploring theories on topics as experience design, sensory perception and guest experience and participation. The authors created own theoretical framework by extracting the most important elements from the theory. Thesis’s main aim was to create ready-to-use event guidelines and the objectives to reach the goal were to enhance visitor participation and thus visitor/guest experience of Viaporin Kekri event by designing and testing new concepts for experiences and evaluate prototyped and tested elements by further applying knowledge into the event guidelines.
The process of ideating and developing new concepts was concluded as a Service Design process, which involved 6 unique stages of development and research. Each stage has introduced tools and put emphasis on certain elements that are characteristic to the phase, to help the authors explore and reach the knowledge needed in designing enhancing experiences and elements for the event.
The document’s main objective was to design event guidelines with practical application of the experience enhancing elements that later were passed on to the Viaporin Kekri 2022 organizing team. The authors focused on exploring the many ways event’s participation and experience can be influenced and manipulated and based on their findings designed elements to be tested during the actual event that happened in November 2021. They were given an incredibly unique opportunity to test ideas and elements on mass audience and draw conclusions that led them to improve initial concepts as well as implement gained knowledge into the design of event guidelines for the product of the thesis.
The product of this thesis is concluded as event guidelines that offer recommendations and practical application ready to be used in the upcoming edition of VIaporin Kekri 2022. The product is based on the tested elements and its outcomes gathered after the event in 2021.
The process of ideating and developing new concepts was concluded as a Service Design process, which involved 6 unique stages of development and research. Each stage has introduced tools and put emphasis on certain elements that are characteristic to the phase, to help the authors explore and reach the knowledge needed in designing enhancing experiences and elements for the event.
The document’s main objective was to design event guidelines with practical application of the experience enhancing elements that later were passed on to the Viaporin Kekri 2022 organizing team. The authors focused on exploring the many ways event’s participation and experience can be influenced and manipulated and based on their findings designed elements to be tested during the actual event that happened in November 2021. They were given an incredibly unique opportunity to test ideas and elements on mass audience and draw conclusions that led them to improve initial concepts as well as implement gained knowledge into the design of event guidelines for the product of the thesis.
The product of this thesis is concluded as event guidelines that offer recommendations and practical application ready to be used in the upcoming edition of VIaporin Kekri 2022. The product is based on the tested elements and its outcomes gathered after the event in 2021.