Internet Marketing, SEM/SEO/SMO
Ben Othman, Anis (2010)
HAAGA-HELIA ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201002031875
https://urn.fi/URN:NBN:fi:amk-201002031875
Tiivistelmä
In order to be successful in today’s fast paced, highly competitive marketplace, business managers must have a clear and reliable strategy with the time we are moving from a physical world to a virtual world. As the Internet becomes a more integral part of business and marketing, firms must implement their online approaches with their overall corporate and business strategies. Companies started building up their websites to have a presence in the virtual world and investing on getting their business visible to the customer through search engine marketing.
Let’s imagine a new store, selling home goods, opened in the middle of the city but in a small corner that hardly people could locate it, people walk around but they do not see it, there is no advertising or marketing plan to drive traffic to the shop. And imagine another competitor is selling just the same home goods opened out of the town, far from the traffic, buyer need to drive one or two hours to get in there, but this store had made a big marketing plan and built a website that customers could check what is selling before coming, and even they could make online purchases.
Which one will get more visitors? And which one will make more profits according to the traffic he made?
Driving traffic is the real key to business success where the market is moving from the market place to the market space. Internet is a unique mediator it allows anyone to reach out and talk to a potential audience of millions of people. But just the audience is there, it does not mean they will pay to hear what you have to sell, or say unless you start a driving traffic strategy plan to your site.
Driving traffic can be a time and cost-saving supplement to your business, just on the click of your finger. It can give you a 24-hours market presence and allow the business to tap into the global marketplace and reach a much wider audience, quickly measuring the results of the marketing efforts, and having the ability to readily and cost effectively adapt to changes in the marketplace.
Let’s imagine a new store, selling home goods, opened in the middle of the city but in a small corner that hardly people could locate it, people walk around but they do not see it, there is no advertising or marketing plan to drive traffic to the shop. And imagine another competitor is selling just the same home goods opened out of the town, far from the traffic, buyer need to drive one or two hours to get in there, but this store had made a big marketing plan and built a website that customers could check what is selling before coming, and even they could make online purchases.
Which one will get more visitors? And which one will make more profits according to the traffic he made?
Driving traffic is the real key to business success where the market is moving from the market place to the market space. Internet is a unique mediator it allows anyone to reach out and talk to a potential audience of millions of people. But just the audience is there, it does not mean they will pay to hear what you have to sell, or say unless you start a driving traffic strategy plan to your site.
Driving traffic can be a time and cost-saving supplement to your business, just on the click of your finger. It can give you a 24-hours market presence and allow the business to tap into the global marketplace and reach a much wider audience, quickly measuring the results of the marketing efforts, and having the ability to readily and cost effectively adapt to changes in the marketplace.