Adventure Tourism in Vaasa Region : Demand for a new business
Miettinen, Krista; Pajari, Marika (2014)
Miettinen, Krista
Pajari, Marika
Vaasan ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201403193296
https://urn.fi/URN:NBN:fi:amk-201403193296
Tiivistelmä
The aims for this thesis were to figure out if it would be viable to set up a new adventure tourism company in Vaasa, and if young people in the age group 18-30 could be a suitable segment for it, in addition to companies. The theoretical framework consists of a basic definition of tourism product, insight into adventure tourism and its development, consumer behaviour in tourism, segmentation and categorised niche market. In addition, SWOT-analysis and socio-cultural impacts of tourism are discussed in theory and in practice, and the current situation of adventure tourism companies in Vaasa is introduced. The quantitative research method was used in the empirical part and the questionnaire was conducted as an Internet based survey. The results were used to figure out the experience and interest of students in Vaasa University of Applied Sciences in adventure tourism activities and their knowledge about current adventure tourism companies in the region. The findings of this research revealed that there would be high demand for a new adventure tourism company in Vaasa. However, the question is, if there is an entrepreneur who has the capital and courage to have reasonable prices in the tough industry.