Developing a Business Plan for the Restaurant Ocean Dragon Oy
Shapkota, Pashupati (2013)
Laurea-ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013121221056
https://urn.fi/URN:NBN:fi:amk-2013121221056
Tiivistelmä
The purpose of this bachelor's thesis is to develop a comprehensive business plan for a restau-rant named Ocean Dragon Oy, which is located in the town of Kurikka, Finland. It is essential for a company to develop an effective business plan in order to succeed the market and achieve its objectives. A detailed business plan will guide the company's owner in making ac-curate forecast, provide a direction for running the firm and help formulate a corporate vi-sion and mission for the company. At the same time, the company is more likely to succeed against its competitors when using a properly developed business plan.
This thesis report analyses the current situation of Ocean Dragon Oy from different angles and attempts to identify deficiencies in its services and then to offer a new business plan in accordance with the development needs of the company.
Qualitative and quantitative research methods were used in this paper. A customer satisfac-tion survey was conducted by distributing fifteen open-ended questions to one hundred cus-tomers. The author conducted interviews separately with the restaurant team, the owner Mr. Chia Yan Hsin, his wife, the advisor to the Ocean Dragon Oy, Mrs. Hsu Huey Chyun, and the owner's brother and business partner, Mr. Kim Chia Hsin, in order to investigate the existing business strategies and the current status of the firm. A literature review was also conducted to locate relevant information from print and online sources.
The outcome of this thesis project is an analysis of the current situation of Ocean Dragon Oy which established that the restaurant is performing better than it expected that customers were very happy with the overall service. The restaurant does not have any real competitors offering a similar product. The thesis report also identifies several problems and areas for improvement, which include a lack of suitable manpower and too little space for parking. A business plan was developed for the company, but not a financial plan.
This thesis report analyses the current situation of Ocean Dragon Oy from different angles and attempts to identify deficiencies in its services and then to offer a new business plan in accordance with the development needs of the company.
Qualitative and quantitative research methods were used in this paper. A customer satisfac-tion survey was conducted by distributing fifteen open-ended questions to one hundred cus-tomers. The author conducted interviews separately with the restaurant team, the owner Mr. Chia Yan Hsin, his wife, the advisor to the Ocean Dragon Oy, Mrs. Hsu Huey Chyun, and the owner's brother and business partner, Mr. Kim Chia Hsin, in order to investigate the existing business strategies and the current status of the firm. A literature review was also conducted to locate relevant information from print and online sources.
The outcome of this thesis project is an analysis of the current situation of Ocean Dragon Oy which established that the restaurant is performing better than it expected that customers were very happy with the overall service. The restaurant does not have any real competitors offering a similar product. The thesis report also identifies several problems and areas for improvement, which include a lack of suitable manpower and too little space for parking. A business plan was developed for the company, but not a financial plan.