Websites in interaction with social networks : developing a website interacting with Facebook

Abstract

Nowadays social networks are widely used in people’s personal lives. This thesis demonstrates how social networks can be used effectively as advertizing tools for businesses and organizations to promote their services, products and activities. The purpose of this project is to show how to integrate any average website with Facebook using all the features that the social media offers in order to promote an organization or business at almost no cost. In particular, the website of Tietokonehuolto Apache was optimized and promoted in Facebook. To achieve this optimization the following technologies have been used: Wordpress, Search engine optimization plugins and all the available codes that Facebook offers in its developer website area. All these technologies tuned together made it possible to promote the website. All the codes written for this thesis are free to use. No special license or payment is needed. This kind of implementation is suitable for small businesses and organizations that are starting with small budgets. As a result of this integration of the website and Facebook, search engines like, for example, Google and Bing rank Tietokonehuolto Apache’s website almost at the top of their search results with the right keywords.