"corporate strategies" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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From prospect to Strong : how to differentiate from competitors
(2023)The purpose of this thesis was to explore different ways for NCAB Finland Key Account managers to differentiate from their competitors in a printed circuit board market. The thesis also explored ways to increase NCAB Finland ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Leveraging digital and strategic marketing strategies to drive business growth during global crises : a comparative case study of Chinese and Finnish SMEs from motorsport industry
(2024)The research is motivated by the shared objective of both case companies to achieve growth not only in their domestic markets but also on an international scale. Consequently, the study investigates how strategic marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Product strategy 2025
(2024)This master’s thesis focuses on creating a product strategy for the case company Company X. The target is to create a completely new product strategy for the heavy anchoring product segment to develop the product range ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The strategic use of service design to enter the market of Finland : case PLŪKT
(2023)The focus of the thesis was to apply service design methods and tools to develop a strategy to enter the market of Finland with premium Nordic herbal tea brand. The goal was to propose a step-by-step guide to enter the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
