"marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
Viitteet 1-20 / 55
-
Adapting Global Marketing Strategies to Local Norms: A case study of Durex in Vietnam
(2024)This thesis explores how Durex, a leading brand in the sexual wellness industry, has adapted its global marketing strategies to the cultural norms and values of the Vietnamese market. Vietnam, with its conservative cultural ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Analysing of the commercial appeal of Company X brand position in customer segment Y
(2024)This thesis has been commissioned by Company X with the aim of assessing the commercial appeal of their brand position in customer segment Y. It serves as the phase one of a larger brand position development project. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Analysis of Finnish bookstagrammers’ romance book cover preferences and their significance on book marketing
(2024)Digitalisation, people’s changing leisure interests, war in Europe and general economic uncertainty have affected the publishing industry. Brick-and-mortar bookstores have been struggling, as printed books are being sold ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Approaching LinkedIn marketing with new perspectives in modern era
(2023)This bachelor’s thesis researches how modern professionals approach using LinkedIn for their marketing purposes. The aim of this thesis is to gain understanding, on how to approach using LinkedIn, in order to gain value ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
B2B account management manual for IT-hardware sector
(2025)This product-based thesis looked to explore account management in the IT-hardware sector by creating a practical manual filled with tips and best practices, aimed for new and aspiring ac-count managers entering the ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Branded television content – a beneficial way to build a brand
(2022)Branded television content or advertiser-funded programming is a form of marketing where a brand decides to co-produce a television program to help support its brand building initiatives. This kind of marketing can be a ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Building a Business from Scratch: A Diary-Based Exploration of Social Media Entrepreneurship
(2024)This diary-based thesis aims to help me understand, reflect, and learn about three main points as my partner and I try to create a social media company from scratch, over a period of eight weeks. The main areas are deciding ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Business Plan for A Fast-Casual Indonesian Restaurant
(2023)This thesis was completed in two semester during the author's final study programme at Haaga-Helia. The objective of this product-oriented thesis was to create a comprehensive business plan for an outstanding Indonesian ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Business plan for Korean Bistro in Helsinki
(2022)The aim of this thesis is to develop a realistic business plan for starting a Korean Bistro that would be located particularly in the prime and well-traffic customer areas in Helsinki. Unlike many other Asian cuisine ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Challenges in the Internationalization of SMEs Emerging Markets
(2023)The research was focused on the Small and Medium Enterprises (SMEs) which represent a diverse and dynamic segment of the business world, with their significance extending beyond the number of employees they employ. In ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Consumer Attitudes Towards Online Social Media Video Advertisements
(2023)In today’s digital online environment, social media has greatly influenced consumer purchasing habits leading them to spend more than they otherwise would despite record high inflation during the pandemic. Younger generations ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Creating content marketing to support the customers’ buying process for a B2B Industrial Manufacturing Company
(2022)This research-oriented bachelor's thesis explores critical factors in creating a B2B content marketing strategy to assist sales activities for an international manufacturing B2B company. The primary outcomes of this thesis ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Data collection benefits and disadvantages in consumer marketing
(2023)This thesis examines the impact of data analytics on consumer marketing and explores its effects on consumers and broader society. Specifically, it investigates the positive, negative, and ethical implications of consumer ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Defining a competitive brand image goal for a medium-sized IT consultancy
(2023)The objective of this development project was to define a competitive brand image goal for the case company, a medium-sized IT consultancy company, and to suggest developmental ideas to bridge the gap between the current ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Designing an Affiliate Marketing Website for an Upcoming Start-Up
(2022)This is a project-based thesis that aims to provide a basic understanding of affiliate marketing mainly to affiliates, but it allows the consumers to understand the marketing tactics as well. This thesis is structured into ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Destination Development Plan: The case of Sitganga Municipality
(2022)This research has been able to prepare a destination development plan for the municipality. The analytical study such as the Swot analysis, marketing mix analysis, destination development components analysis enabled ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing a brand for a new business area
(2023)This thesis is developed for a company in a transformative industry with growing importance in developing a brand. The thesis focuses on one of its several business areas to identify its brand, customers, and the most ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing a new real estate business in Costa del Sol
(2022)The main objective of this thesis is to develop an efficient business plan for a new real estate business based in Costa del Sol, whilst documenting and explaining an information retrieval process. The targeted customers ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing a sports coaching business
(2023)This thesis aims to explore the process of starting a sports coaching business in Finland using the author's inherent skills, knowledge, and experience as a semi-professional Racketlon player on the World Racketlon tour. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing Company X’s brand communication in Hong Kong through Human2Human (H2H) approach
(2023)In today's business environment, market competition has increased tremendously. To distinguish itself from competitors, a company must adopt a consistent brand communication strategy to differentiate itself from the ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad