"marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Approaching LinkedIn marketing with new perspectives in modern era
(2023)This bachelor’s thesis researches how modern professionals approach using LinkedIn for their marketing purposes. The aim of this thesis is to gain understanding, on how to approach using LinkedIn, in order to gain value ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Branded television content – a beneficial way to build a brand
(2022)Branded television content or advertiser-funded programming is a form of marketing where a brand decides to co-produce a television program to help support its brand building initiatives. This kind of marketing can be a ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Business Plan for A Fast-Casual Indonesian Restaurant
(2023)This thesis was completed in two semester during the author's final study programme at Haaga-Helia. The objective of this product-oriented thesis was to create a comprehensive business plan for an outstanding Indonesian ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Business plan for Korean Bistro in Helsinki
(2022)The aim of this thesis is to develop a realistic business plan for starting a Korean Bistro that would be located particularly in the prime and well-traffic customer areas in Helsinki. Unlike many other Asian cuisine ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Challenges in the Internationalization of SMEs Emerging Markets
(2023)The research was focused on the Small and Medium Enterprises (SMEs) which represent a diverse and dynamic segment of the business world, with their significance extending beyond the number of employees they employ. In ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Consumer Attitudes Towards Online Social Media Video Advertisements
(2023)In today’s digital online environment, social media has greatly influenced consumer purchasing habits leading them to spend more than they otherwise would despite record high inflation during the pandemic. Younger generations ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Creating content marketing to support the customers’ buying process for a B2B Industrial Manufacturing Company
(2022)This research-oriented bachelor's thesis explores critical factors in creating a B2B content marketing strategy to assist sales activities for an international manufacturing B2B company. The primary outcomes of this thesis ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Data collection benefits and disadvantages in consumer marketing
(2023)This thesis examines the impact of data analytics on consumer marketing and explores its effects on consumers and broader society. Specifically, it investigates the positive, negative, and ethical implications of consumer ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Defining a competitive brand image goal for a medium-sized IT consultancy
(2023)The objective of this development project was to define a competitive brand image goal for the case company, a medium-sized IT consultancy company, and to suggest developmental ideas to bridge the gap between the current ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Designing an Affiliate Marketing Website for an Upcoming Start-Up
(2022)This is a project-based thesis that aims to provide a basic understanding of affiliate marketing mainly to affiliates, but it allows the consumers to understand the marketing tactics as well. This thesis is structured into ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Destination Development Plan: The case of Sitganga Municipality
(2022)This research has been able to prepare a destination development plan for the municipality. The analytical study such as the Swot analysis, marketing mix analysis, destination development components analysis enabled ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing a brand for a new business area
(2023)This thesis is developed for a company in a transformative industry with growing importance in developing a brand. The thesis focuses on one of its several business areas to identify its brand, customers, and the most ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing a new real estate business in Costa del Sol
(2022)The main objective of this thesis is to develop an efficient business plan for a new real estate business based in Costa del Sol, whilst documenting and explaining an information retrieval process. The targeted customers ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing a sports coaching business
(2023)This thesis aims to explore the process of starting a sports coaching business in Finland using the author's inherent skills, knowledge, and experience as a semi-professional Racketlon player on the World Racketlon tour. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing Company X’s brand communication in Hong Kong through Human2Human (H2H) approach
(2023)In today's business environment, market competition has increased tremendously. To distinguish itself from competitors, a company must adopt a consistent brand communication strategy to differentiate itself from the ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing public relations actions at Company X
(2024)Tämän opinnäytetyön tavoitteena oli tuottaa tietoa Yritys X:lle sen päätöksenteon tueksi PR-prosessien ja -toimenpiteiden uudelleenorganisoinnista. Siinä tutkitaan PR-toimenpiteiden nykytilaa ja ehdotetaan keinoja niiden ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Digital Marketing Strategy with Swedish blown-film and extrusion market in focus for Advanced Coating Solutions Oy
(2022)Digital marketing is the promotion of the brands by using of the internet, social media, mobile devices, search engines, and other channels to connect with existing and potential customers. The most common digital marketing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Employing Customer Values in a Small Business
(2022)The thesis emanates from the researcher’s role as an entrepreneur and is rooted in the interest of serving customers better through understanding which values they prioritize when considering purchasing a product or service. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Exploring the Potential of Creative Content and LinkedIn for B2B Marketing Success
(2023)LinkedIn has become a popular and rapidly growing platform for B2B marketing in recent times. The increasing popularity can be attributed to the platform's effectiveness in connecting profes-sionals and facilitating business ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Export Consulting Internship Diary
(2024)During an 8-week reporting period of an internship spanning over 5 months, a Bachelor in Business Administration student undertook an internship at an export consultancy firm in Barcelona, Spain. The primary focus was to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad