"influencing" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
Viitteet 1-2 / 2
-
How social media affects the purchasing behaviour of consumers
(2023)This thesis's goal is to study the impact of social media, particularly TikTok, on consumer purchasing behaviour. Understanding how social media platforms affect customer decisions is essential for businesses and marketers ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Influencer marketing on social media: Impact on brand perception and consumer behaviour in fashion industry
(2023)This research was conducted to gather information regarding the impact social media influencers have on consumer behaviour and the perception of brands involved in influencer marketing within the fashion industry. The study ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad