"influencer marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Influencer marketing on social media: Impact on brand perception and consumer behaviour in fashion industry
(2023)This research was conducted to gather information regarding the impact social media influencers have on consumer behaviour and the perception of brands involved in influencer marketing within the fashion industry. The study ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Social media & influencer marketing as tools for launching a new attraction
(2023)The objective of the thesis was to plan, implement, and measure a launch for a new theme park attraction utilizing social media and influencer marketing while gathering data that could be used in future planning. The thesis ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The importance of Influencers and Celebrities in inbound marketing for Finnish fashion brands
(2023)Objectives of this thesis to observe, evaluate, and understand the importance of influencer and celebrities in inbound marketing for Finnish fashion brands. Comparing various sources, real-life situations, studying a survey ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad