"Jokinen, Anni" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Converting strangers into customers : an inbound marketing plan for case company x
Jokinen, Anni (2022)The study is constructed of two main subject areas, the inbound marketing and marketing planning. Inbound marketing (IM) is a form of digital marketing strategy which was established in 2005 by Halligan and Shah. IM is ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad