Development plan for the Ruka Disc Golf Park
Alasalmi, Jaakko; Apiainen, Teemu (2013)
Kajaanin ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013120920496
https://urn.fi/URN:NBN:fi:amk-2013120920496
Tiivistelmä
Quantitative study “Development plan for the Ruka Disc Golf Park” concentrated on developing the Ruka Disc Golf Park to fit its users’ needs better by offering additional services related to the sport and developing the existing services. The goal of this thesis was to make Ruka Disc Golf Park more appealing to players and increase the visitor amount at Ruka on summer season.
There is a big difference in visitor amount in Ruka during the different seasons. As for now winter season is the high season but in order to have enough visitors throughout the year, other seasons must be developed. Developing Ruka Disc Golf Park is one method of increasing visitor amount during these three lower seasons. Organizing disc golf competitions at Ruka is thought to bring tourists all across Finland to visit Ruka, which will also lead to increased amount of expenditure in the area by the visitors.
Planned additional services such as measuring the disc throwing velocity and distance, testing opportunities for different kind of discs in addition to the normal disc rental, disc throwing technique training, mini disc golf course for children and competitions are new means to increase the profitability of the track. This kind of additional services do not exist yet anywhere else and due to that a survey had to be conducted to see if the players are interested in such services or not.
The results of the survey indicate the interest of disc golf players to visit Ruka and compete there. The results also show a preliminary indication of how much the visitor amount could increase by the disc golf players, how interested the players are in the additional services and how much the players would be ready to pay for them.
There is a big difference in visitor amount in Ruka during the different seasons. As for now winter season is the high season but in order to have enough visitors throughout the year, other seasons must be developed. Developing Ruka Disc Golf Park is one method of increasing visitor amount during these three lower seasons. Organizing disc golf competitions at Ruka is thought to bring tourists all across Finland to visit Ruka, which will also lead to increased amount of expenditure in the area by the visitors.
Planned additional services such as measuring the disc throwing velocity and distance, testing opportunities for different kind of discs in addition to the normal disc rental, disc throwing technique training, mini disc golf course for children and competitions are new means to increase the profitability of the track. This kind of additional services do not exist yet anywhere else and due to that a survey had to be conducted to see if the players are interested in such services or not.
The results of the survey indicate the interest of disc golf players to visit Ruka and compete there. The results also show a preliminary indication of how much the visitor amount could increase by the disc golf players, how interested the players are in the additional services and how much the players would be ready to pay for them.