Search engine optimization and its implications in Internet marketing : plagiarism avenger Word Press plug-in
Neupane, Kiran (2013)
Neupane, Kiran
Turun ammattikorkeakoulu
2013
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013121821739
https://urn.fi/URN:NBN:fi:amk-2013121821739
Tiivistelmä
Internet audience is on a hike and marketers are concentrated on reaching them through Internet marketing. Search engines had never been used as intensively as it is today. Being rated high in Google or other search engine ranking reflects the potentiality of being reached to millions of customers, hence enhancing the business. Google alone has 694,000 searches conducted every second and the process which help our website rank higher in the organic (natural) search result is known as search engine optimization (HUBSPOT, 2012)
Research was conducted in a new website developed by enterprise engine, Turku. The rules (techniques) of search engine optimization described in different sources by gurus were taken into consideration to find its effectiveness. Search engine optimization (SEO) for the website was carried out and the visibility in Google search was observed and analyzed that provided significant results.
Data analysis included the statistical records taken from Google Analytics and a survey was conducted in the topic for which questionnaire were sent to people. Further data needed were collected from previous studies and analyzed how our research and the previous studies matched.
This research was beneficial to enterprise engine and would be to the entire Internet companies wanting to market their product online using Search engine optimization and rank themselves in the natural search results and gain potential customers.
Research was conducted in a new website developed by enterprise engine, Turku. The rules (techniques) of search engine optimization described in different sources by gurus were taken into consideration to find its effectiveness. Search engine optimization (SEO) for the website was carried out and the visibility in Google search was observed and analyzed that provided significant results.
Data analysis included the statistical records taken from Google Analytics and a survey was conducted in the topic for which questionnaire were sent to people. Further data needed were collected from previous studies and analyzed how our research and the previous studies matched.
This research was beneficial to enterprise engine and would be to the entire Internet companies wanting to market their product online using Search engine optimization and rank themselves in the natural search results and gain potential customers.