Case Study for Holylight(HK)
Ha, Kong Ho (2013)
Seinäjoen ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013121321151
https://urn.fi/URN:NBN:fi:amk-2013121321151
Tiivistelmä
In this thesis the case company – Holylight (HK) was thoroughly studied. The company structure, business strategic management and Marketing mix (4ps) were analyzed using SWOT analysis. It was found that Holylight (HK) had huge poten-tial in the business its stable supplies from the United States of America, Europe and Australia; Alliance partnership company ensure the steady sales channel in potential market – China that further development and expansion are highly feasible.
However there are issues, both internal and external. T prudent strategies and lack of manpower that might hinder a smooth growth of the business. Advises and recommendations were given to tackle the issues mentioned, such as bring up a successor and entering to a new market which related to Marine industry. Hopefully the applications of them would help Holylight (HK) in the future.
Author used interview as the main researching Method. Author collected the Information which needed in this case study from the CEO directly. Observational research also apply in this case study, author worked for the case company for a not short period and it provided the information in more objective way.
However there are issues, both internal and external. T prudent strategies and lack of manpower that might hinder a smooth growth of the business. Advises and recommendations were given to tackle the issues mentioned, such as bring up a successor and entering to a new market which related to Marine industry. Hopefully the applications of them would help Holylight (HK) in the future.
Author used interview as the main researching Method. Author collected the Information which needed in this case study from the CEO directly. Observational research also apply in this case study, author worked for the case company for a not short period and it provided the information in more objective way.