E-commerce as Entrepreneurship of 21st Century: Creating of Online Shop www.mybaby.fi
Denisova, Natalia; Jaruta, Svetlana (2013)
Denisova, Natalia
Jaruta, Svetlana
Kymenlaakson ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013121020692
https://urn.fi/URN:NBN:fi:amk-2013121020692
Tiivistelmä
The present thesis deals with establishing of a trade company which will operate online at children apparel business field. The main subjects of e-commerce involved into online store creating and aspects of those issues are discussed.
The aim of the study was to find answer to the research question - how to establish a company operating online in the sector of baby clothes. NS Project Oy is very young and active company established by authors of this study at the beginning of the year 2013. The main project of that company was the creating of online store. It was intended to operate in the field of children apparel and children shoes.
The research was conducted as qualitative research. Data collecting methods were questionnaire and observation. Respondents were interviewed in order to clarify consumer behavior at online shopping. A structured non-disguised questionnaire was used to get more objective and relevant information.
The result of this study became an establishing of valid online shop www.mybaby.fi.
Conclusions and the main findings of research are very important for authors not from research side only, but also as result of the work done throughout the year.
The aim of the study was to find answer to the research question - how to establish a company operating online in the sector of baby clothes. NS Project Oy is very young and active company established by authors of this study at the beginning of the year 2013. The main project of that company was the creating of online store. It was intended to operate in the field of children apparel and children shoes.
The research was conducted as qualitative research. Data collecting methods were questionnaire and observation. Respondents were interviewed in order to clarify consumer behavior at online shopping. A structured non-disguised questionnaire was used to get more objective and relevant information.
The result of this study became an establishing of valid online shop www.mybaby.fi.
Conclusions and the main findings of research are very important for authors not from research side only, but also as result of the work done throughout the year.