Exploring marketing possibilities for online Chinese teaching in Finland and Sweden : Case: China Training
Ding, Lin (2013)
Kemi-Tornion ammattikorkeakoulu Lapin ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013120520320
https://urn.fi/URN:NBN:fi:amk-2013120520320
Tiivistelmä
The topic of this research is exploring marketing possibilities. The first objective of the research is to analyze the online Chinese teaching market in Finland and Sweden for the case company. Another objective is to explore the marketing possibilities in Finland and Sweden. The third objective is to find out the methods to promote the case company. The requirements from customers are investigated. In addition, suggestions are given to the case company through the form of a marketing mix analysis. This research was commissioned by the owner of China Training.
I studied literature on marketing, market analysis, marketing mix, and aspects of SWOT analysis for the theoretical discussions of this Thesis work. At the same time, the basic theories of online language teaching are referred to in this research. The sources are collected for finding out what kind of market the case company is facing and how the case company could market the online Chinese courses in Finland and Sweden.
Qualitative and quantitative research methods are utilized in this single-case study. The research is based on literature, previous research and my work experience as a trainee in the case company. In order to get relevant information about the marketing field, I interviewed the owner of the case company and the general manager of the cooperating Chinese language school. Moreover, a questionnaire survey was conducted to find out people’s attitudes towards online Chinese learning.
With the help of the theoretical discussion and empirical analysis, I reached the objective of my research. The market situation in Finland and Sweden is analyzed. Valuable suggestions are provided to the case company.
I studied literature on marketing, market analysis, marketing mix, and aspects of SWOT analysis for the theoretical discussions of this Thesis work. At the same time, the basic theories of online language teaching are referred to in this research. The sources are collected for finding out what kind of market the case company is facing and how the case company could market the online Chinese courses in Finland and Sweden.
Qualitative and quantitative research methods are utilized in this single-case study. The research is based on literature, previous research and my work experience as a trainee in the case company. In order to get relevant information about the marketing field, I interviewed the owner of the case company and the general manager of the cooperating Chinese language school. Moreover, a questionnaire survey was conducted to find out people’s attitudes towards online Chinese learning.
With the help of the theoretical discussion and empirical analysis, I reached the objective of my research. The market situation in Finland and Sweden is analyzed. Valuable suggestions are provided to the case company.