Branding and Visual Identity for a Music-Themed Cafe
Kylmälä, Anni (2013)
Kylmälä, Anni
Kymenlaakson ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013112818736
https://urn.fi/URN:NBN:fi:amk-2013112818736
Tiivistelmä
The topic of this thesis work was the process of creating a brand and a visual identity for a music-themed cafe called Levylautanen. The business idea behind this start-up company is to provide a new kind of concept cafe experience through the smooth integration of cafe, bar, and record shop services.
The objective of this study was to create a consistent visual identity for the cafe that reflects the company’s values, mission and vision. Furthermore, the purpose was to create a style guide and several examples of visual identity usage through collateral.
Research methods used in this thesis are qualitative in nature through the use of the following methods: a focus group to evaluate different visual identity options and realistic evaluation as part of the design development process which utilizes the theoretical data and reference research done on other visual identities of similar companies.
To create a consistent brand and an identity to a company with an interesting business concept was a challenge. From the client’s point of view the project was successful. The next step is to continue producing more related collateral such as a website and focus on conducting a marketing research.
The objective of this study was to create a consistent visual identity for the cafe that reflects the company’s values, mission and vision. Furthermore, the purpose was to create a style guide and several examples of visual identity usage through collateral.
Research methods used in this thesis are qualitative in nature through the use of the following methods: a focus group to evaluate different visual identity options and realistic evaluation as part of the design development process which utilizes the theoretical data and reference research done on other visual identities of similar companies.
To create a consistent brand and an identity to a company with an interesting business concept was a challenge. From the client’s point of view the project was successful. The next step is to continue producing more related collateral such as a website and focus on conducting a marketing research.