T-shirts with Brains, or is NLP magic?
Sharapova, Ksenia (2009)
Sharapova, Ksenia
Kymenlaakson ammattikorkeakoulu
2009
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201001031009
https://urn.fi/URN:NBN:fi:amk-201001031009
Tiivistelmä
This thesis deals with Neuro-Linguistic Programming techniques in advertising. NLP is a study that claims close interrelation between the brain, language and behavior. It claims that persuading people is possible through using the definite code of language - a number of techniques that appeal to many people. That is why advertising and social media is a good platform for NLP techniques and that is why this topic was accepted by the advertising agency Aptual.
It was decided by the company to concentrate the research on advertising through social media and to integrate this thesis into the so called Crackin Tee project – a project of establishing a web-shopping service on Facebook.
Literature from different fields, as marketing communications, social media marketing, psychology of advertising, language of advertising and Neuro-Linguistic programming, was used. Those texts were written by American NLP gurus, Russian scientists, British NLP practitioners, etc.
For the research examples of brand and retail advertising were gathered, method of associations was used for checking the brand name Crackin Tee, and modeling was used for creating a slogan and an introductory note for the service, using the NLP formulas. At the present moment the project is ready for the Venture Cup competition on the best business plan.
It was decided by the company to concentrate the research on advertising through social media and to integrate this thesis into the so called Crackin Tee project – a project of establishing a web-shopping service on Facebook.
Literature from different fields, as marketing communications, social media marketing, psychology of advertising, language of advertising and Neuro-Linguistic programming, was used. Those texts were written by American NLP gurus, Russian scientists, British NLP practitioners, etc.
For the research examples of brand and retail advertising were gathered, method of associations was used for checking the brand name Crackin Tee, and modeling was used for creating a slogan and an introductory note for the service, using the NLP formulas. At the present moment the project is ready for the Venture Cup competition on the best business plan.