Potentials of Chinese Cosmetic market

Abstract

The objective for this thesis is to find out the facts and potential trends about Chinese cosmetic market for the commissioner, Bio-Option Oy. By presenting the facts in Chinese cosmetic market, the commissioner can know how to behave under current circumstances of Chinese cosmetic market for possible entrance in the near future. In addition, the current available distribution channels, the major international and Chinese domestic cosmetic companies and Chinese companies’ and consumer behaviors, which facilitate the contacts with Chinese enterprises for the commissioner, are also presented in the thesis. Theoretical framework in the thesis includes distribution channels, consumer behavior and negotiation theories, which give theoretical support for the companies who intent to make contacts with foreign companies. The methods for the thesis mainly base on the desktop searching and printed materials in relation to the field. With fast changes of Chinese economic situations, the cosmetic market is full of chances for international and domestic companies to compete in the market. There is high possibility for the commissioner to enter Chinese cosmetic market and cooperate with Chinese enterprises, due to the currently optimistic situations of the market.