THE EMERGING ROLE OF FASHION TOURISM AND THE NEED FOR A DEVELOPMENT STRATEGY IN LAGOS, NIGERIA. : Case study: Lagos Fashion and Design Week
Bada, Olubukola (2013)
Bada, Olubukola
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013061414137
https://urn.fi/URN:NBN:fi:amk-2013061414137
Tiivistelmä
The tourism industry is viewed as one of the world’s most important industries that have emerged in global economy including Nigeria. The fashion industry is likewise a multi-billion dollar industry globally. In many parts of the world fashion tourists are growing in number. Acclaimed fashion capitals of the world like New York, Paris, and London have thrived in the fashion industry. Kenya, Amsterdam, South Africa, have also begun to look into the fashion industry for economic gain and Nigeria has also followed suit. The focus of the study was to investigate the link between fashion and tourism in the city of Lagos and its tourism potentials. The research analyzed the policy frame work of the cultural and tourism industry to establish the role and relevance of the tourism and cultural industry in the Lagos state policy.
The case study of Lagos fashion and design week unveiled the emerging role of the fashion tourism industry in Lagos. The experience and opinions of designers and the organizers of the Lagos fashion and design week regarding the role of the fashion tourism industry was established through semi-structured interviews.
The conclusion of the study emphasized the fact that there is room for the fashion industry to make a vital contribution to tourism in Lagos State. However, this depends on the development of a separate frame work for fashion tourism in Lagos, better marketing, security and efforts of promotion that are consistent
The case study of Lagos fashion and design week unveiled the emerging role of the fashion tourism industry in Lagos. The experience and opinions of designers and the organizers of the Lagos fashion and design week regarding the role of the fashion tourism industry was established through semi-structured interviews.
The conclusion of the study emphasized the fact that there is room for the fashion industry to make a vital contribution to tourism in Lagos State. However, this depends on the development of a separate frame work for fashion tourism in Lagos, better marketing, security and efforts of promotion that are consistent