ENTREPRENEURSHIP AND ESTABLISHMENT OF A MILK TEA SHOP IN FINLAND
Zhang, Chunguang (2013)
Kymenlaakson ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052711117
https://urn.fi/URN:NBN:fi:amk-2013052711117
Tiivistelmä
The thesis is related to entrepreneurship in Finland and explains more on milk tea business which case company is going to establish. Marketing aspects such as targeting market, customer segmentation and market mix are emphasized.
The objective of study is to offer detailed suggestion for ones who would like to start a business in Finland. Its aims are reducing hardness for new enters, minimizing risks, offering essential analyzing methods and providing useful information.
The research method is mainly action research and meetings and interview were also carried out.
Business plan, market research and market analysis are essential for entrepreneur, detailed elements and aspects should be considered thoroughly.
The objective of study is to offer detailed suggestion for ones who would like to start a business in Finland. Its aims are reducing hardness for new enters, minimizing risks, offering essential analyzing methods and providing useful information.
The research method is mainly action research and meetings and interview were also carried out.
Business plan, market research and market analysis are essential for entrepreneur, detailed elements and aspects should be considered thoroughly.