"Generation Z" - Selaus asiasanan mukaan Metropolia Ammattikorkeakoulu
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How fashion e-retailers need to adapt to the needs of future customers (Generation Z) in Sweden and Finland?
(2019)The aim of this research is to answer the question on “how e-retailers need to adapt to the needs of future customers (Generation Z) in Sweden and Finland” by measuring whether the changes facing the fashion e-retailing ... -
In the age of streaming services, how can advertisers connect with and influence consumer behaviour of younger audiences?
(2019)The streaming media services have grown massively in popularity during the past ten years and are even set to surpass the traditional cable in viewers in the upcoming years. One group that is adapting to the change perhaps ...
