"E-retailing" - Selaus asiasanan mukaan Metropolia Ammattikorkeakoulu
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How fashion e-retailers need to adapt to the needs of future customers (Generation Z) in Sweden and Finland?
(2019)The aim of this research is to answer the question on “how e-retailers need to adapt to the needs of future customers (Generation Z) in Sweden and Finland” by measuring whether the changes facing the fashion e-retailing ...