"Bachelor's theses" - Selaus asiasanan mukaan Metropolia Ammattikorkeakoulu
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Consumer attitudes toward medical skin care and their impact on the customer journey within an international context
(2020)P&M Cosmetics GmbH & Co. KG wants to generate insights based on consumer attitudes along the customer journey (CJ) in selected international markets. An extensive literature review on the study of attitudes was conducted ...
