Branding Sicily as Gastronomically Attractive Destination, viewed by Kempinski Hotel Giardino di Costanza
Kalinina, Anastasia (2013)
Kalinina, Anastasia
Saimaan ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201304013797
https://urn.fi/URN:NBN:fi:amk-201304013797
Tiivistelmä
The object of the study was to investigate the opportunity of destination brand-ing through the tool of its gastronomy. In order to render concrete to the topic I chose a popular destination – Sicily and Sicilian gastronomy. It is a fact that the theme of gastronomic direction in tourism and the role of gastronomy in des-tination branding is not developed at all. Besides, personally I have been always attracted by gastronomic experiences in tourism. So it was a challenge for my-self to explore the genesis of gastronomy tourism, history and unique culinary of Sicily, to discover destination branding concept and to correlate branding with hotel industry.
The theoretical information for the research was collected through gastronomy related and branding related books, magazine articles, booklets and Internet pages. The empirical data for this thesis were collected from the interviews of hotel’s employees and the comment of hotel’s corporate office.
The study was commissioned to develop the concept of gastronomy tourism and destination branding. The results of the thesis work indicated the importan-ce of gastronomy in destination branding, the potential opportunity to brand des-tination of Sicily through its gastronomy, relevance of local gastronomy imple-mentation for hoteliers.
The theoretical information for the research was collected through gastronomy related and branding related books, magazine articles, booklets and Internet pages. The empirical data for this thesis were collected from the interviews of hotel’s employees and the comment of hotel’s corporate office.
The study was commissioned to develop the concept of gastronomy tourism and destination branding. The results of the thesis work indicated the importan-ce of gastronomy in destination branding, the potential opportunity to brand des-tination of Sicily through its gastronomy, relevance of local gastronomy imple-mentation for hoteliers.