An Analysis of an Operational Environment : case JR-Oils Oy
Rytkönen, Jaakko (2009)
Savonia-ammattikorkeakoulu
2009
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-200912047065
https://urn.fi/URN:NBN:fi:amk-200912047065
Tiivistelmä
A company has to be aware of its operational environment in order to remain viable. The objective of this thesis was to define and interpret the both external- and internal operational environments of JR-Oils Oy, an industrial services provider from Kuopio. The main aim of the research was to determine the strategic factors of operational environment of the company.
The collection of data was conducted as ethnography within a five month internship period during the summer of 2008. Additional data were gathered in open discussions with the management team of the company. Furthermore, Internet searches on information about the external operating
environment were conducted.
The research findings indicated that the operational environment of JR-Oils is quite placid in terms of existing competition. However, it is likely that the competition will intensify as a result of pressure induced by the ongoing recession and additionally due to increasing downstream
integration by some suppliers as well as due to existing and emergent rivalry.
Consequently, it was determined that JR-Oils is in a difficult situation especially if the recession continues for extended period of time. The company has to develop its strengths, i.e. professional expertise and close business relationships with its key customers in order to remain viable in the future.
The collection of data was conducted as ethnography within a five month internship period during the summer of 2008. Additional data were gathered in open discussions with the management team of the company. Furthermore, Internet searches on information about the external operating
environment were conducted.
The research findings indicated that the operational environment of JR-Oils is quite placid in terms of existing competition. However, it is likely that the competition will intensify as a result of pressure induced by the ongoing recession and additionally due to increasing downstream
integration by some suppliers as well as due to existing and emergent rivalry.
Consequently, it was determined that JR-Oils is in a difficult situation especially if the recession continues for extended period of time. The company has to develop its strengths, i.e. professional expertise and close business relationships with its key customers in order to remain viable in the future.