Innovative Approach to Designing Services. Case Study: Bar & Bistro Wanha Apoteekki
Eskina, Angelina (2013)
Eskina, Angelina
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201301171479
https://urn.fi/URN:NBN:fi:amk-201301171479
Tiivistelmä
The main purpose of this thesis is to show how creative thinking, learning by doing and innovative approach influence the process of studying a particular subject and implementing changes. It contains the overview of learning journey towards service design, its processes, principles and techniques.
Learning process is based on a real case of Wanha Apotekki Bar & Bistro, a unit of S-Group’s regional cooperative Varuboden-Osla. Within the project aimed at developing customer driven service design processes and personal professional skills the project team was supposed to improve restaurant’s services in order to attract younger customers.
The project was done through learning the theory of service design and developing service design innovative thinking in order to implement creative solutions to restaurant’s services. Experimentation, prototyping and learning by doing as well as using contemprorary tools and techniques such as storytelling, observation, mindmaps, etc. were the main methods in achieving the goals. Gathering customers’ insights played crucial role in the development process as well.
The results revealed that innovative and creative approach to learning process and preparation for the project actually expanded motivation and inspiration within the project team and contributed to the implementation of non-standard solutions for improving services in Wanha Apoteekki Bar & Bistro. Contemprorary learning methods helped to advance service design thinking and assisted in breaking the conventions of service development.
Learning process is based on a real case of Wanha Apotekki Bar & Bistro, a unit of S-Group’s regional cooperative Varuboden-Osla. Within the project aimed at developing customer driven service design processes and personal professional skills the project team was supposed to improve restaurant’s services in order to attract younger customers.
The project was done through learning the theory of service design and developing service design innovative thinking in order to implement creative solutions to restaurant’s services. Experimentation, prototyping and learning by doing as well as using contemprorary tools and techniques such as storytelling, observation, mindmaps, etc. were the main methods in achieving the goals. Gathering customers’ insights played crucial role in the development process as well.
The results revealed that innovative and creative approach to learning process and preparation for the project actually expanded motivation and inspiration within the project team and contributed to the implementation of non-standard solutions for improving services in Wanha Apoteekki Bar & Bistro. Contemprorary learning methods helped to advance service design thinking and assisted in breaking the conventions of service development.