Application of innovative theories in TimelyRain Printing Corporation
Xu, Wentao (2012)
Satakunnan ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201301131374
https://urn.fi/URN:NBN:fi:amk-201301131374
Tiivistelmä
Abstract
The purpose of this thesis is to unravel the types of innovation. Then these innovative ideas will be applied on marketing and management of TimelyRain Printing Company, a packaging company in Northern China.
In a business context, campaign of innovation can rapidly reflects customer demands and changes in the local market. We have seen innovative ideas overmuch, and if you search "innovative" on the internet, over 436,000,000 results are to be found. The importance of innovation is acknowledged in United States and European countries. It leads to an increase in companies’ revenue growth however the value of design in innovation is underestimated internationally, especially in a developing country like China.
Development of the company is undergoing a shift towards innovative business. Following a review of the current understanding of the experience of innovation，the study identifies the key elements of business innovation, including customer value proposition and key resources. (Hill 2008, P9) These elements were not overturned in the thesis, I reviewed the source of those elements and their suitability in Chinese market. It is concluded that the innovation of success stories cannot be copied, instead, the enterprises should have in-depth understanding of the sources of the idea and make changes according to the market environment.
The purpose of this thesis is to unravel the types of innovation. Then these innovative ideas will be applied on marketing and management of TimelyRain Printing Company, a packaging company in Northern China.
In a business context, campaign of innovation can rapidly reflects customer demands and changes in the local market. We have seen innovative ideas overmuch, and if you search "innovative" on the internet, over 436,000,000 results are to be found. The importance of innovation is acknowledged in United States and European countries. It leads to an increase in companies’ revenue growth however the value of design in innovation is underestimated internationally, especially in a developing country like China.
Development of the company is undergoing a shift towards innovative business. Following a review of the current understanding of the experience of innovation，the study identifies the key elements of business innovation, including customer value proposition and key resources. (Hill 2008, P9) These elements were not overturned in the thesis, I reviewed the source of those elements and their suitability in Chinese market. It is concluded that the innovation of success stories cannot be copied, instead, the enterprises should have in-depth understanding of the sources of the idea and make changes according to the market environment.