International online marketing strategy for Ekomatkaajat
Vatanen, Anita (2021)
Vatanen, Anita
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021120924727
https://urn.fi/URN:NBN:fi:amk-2021120924727
Tiivistelmä
The main goal of the thesis is to create an effective international online marketing strategy for Ekomatkaajat. It is a company specialized in sustainable tourism in Finland and abroad. Global online marketing is more effective than other methods of entering the in-ternational market because it is less costly and risky. International marketing can attract more customers, increase brand awareness, provide more stability for the business, and reduce competition in the market.
The thesis consists of the theory of international online marketing, time management, target marketing, information accessibility and visual desing, as well as qualitative research in the form of interviews with the owner of the company, Maria Ojajärvi, and the project manager for the opening of the Multifunctional complex "BURNY CITY", Svetlana Burova. Books and research programs about global marketing are the theoretical resources for the thesis.
Working in a company is a considerable advantage of the thesis, as the result of the work will be immediately implemented. Furthermore, the developed plan will aid the company's future growth in the worldwide market.
The thesis consists of the theory of international online marketing, time management, target marketing, information accessibility and visual desing, as well as qualitative research in the form of interviews with the owner of the company, Maria Ojajärvi, and the project manager for the opening of the Multifunctional complex "BURNY CITY", Svetlana Burova. Books and research programs about global marketing are the theoretical resources for the thesis.
Working in a company is a considerable advantage of the thesis, as the result of the work will be immediately implemented. Furthermore, the developed plan will aid the company's future growth in the worldwide market.