Business plan of a canteen in Russia : a canteen for TehMet18 factory
Bichinev, Anatoly (2021)
Bichinev, Anatoly
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021120824474
https://urn.fi/URN:NBN:fi:amk-2021120824474
Tiivistelmä
Research was conducted to determine the contents of a good business plan for a canteen in Russia, as well as to discover the marketing tools available to a canteen, with the end goal being creation of a business plan for a factory canteen. The reason for the research to take place is the problematic situation in terms of food availability for the TehMet18 workers, which caused organizational problems for TehMet18 factory.
The research was done through professional literature analysis, internet-article analysis, as well as qualitative research done by creating a questionnaire for the TehMet18 workers to reflect personal opinions on organizational matters of a canteen and personal preferences for food.
The key findings are that a good business plan must include the organizational plans regarding marketing, financing, and staffing, as well as thorough descriptions of a company, its products or services, target market description, SWOT analysis, competition analysis, as well as descriptions of a problem and solution. The marketing tools for a canteen should be determined depending on the circumstances the canteen exists in, as well as the responding marketing channels.
The end result of the research is a business plan for TehMet18 factory canteen that will provide nutritious food to the workers of the factory and the pass-byers.
The research was done through professional literature analysis, internet-article analysis, as well as qualitative research done by creating a questionnaire for the TehMet18 workers to reflect personal opinions on organizational matters of a canteen and personal preferences for food.
The key findings are that a good business plan must include the organizational plans regarding marketing, financing, and staffing, as well as thorough descriptions of a company, its products or services, target market description, SWOT analysis, competition analysis, as well as descriptions of a problem and solution. The marketing tools for a canteen should be determined depending on the circumstances the canteen exists in, as well as the responding marketing channels.
The end result of the research is a business plan for TehMet18 factory canteen that will provide nutritious food to the workers of the factory and the pass-byers.