A view of Sustainable: Refashioning clothing’s environmental impact A cooperation between Portugal and Finland
Gomes, Francisca (2021)
Gomes, Francisca
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021112922537
https://urn.fi/URN:NBN:fi:amk-2021112922537
Tiivistelmä
Fashion is one of the industries with the most negative environmental and social impact, so it is imperative to change the paradigm towards sustainability.
The objective of this dissertation is to understand how sustainability differs from Finland to Portugal and find the linking point where exporting practices from one country to another could benefit the fashion in a bigger scope.
This thesis can be divided into theoretical framework and empirical research. The empirical research focuses on analyzing the current conditions of the Finland and Portugal fashion market with a specific focus on sustainability. All the data in this thesis consists of secondary data.
The research reveals that the knowledge and concern/interest regarding sustainable fashion has a positive influence on sustainable behavior and that, in turn, this influences the intention to buy sustainable fashion.
These results are important for both theory and practice and can be relevant for researchers for industries, experiential marketing, logistics, and also for companies, governments, designers, and start-ups in Finland and Portugal.
The objective of this dissertation is to understand how sustainability differs from Finland to Portugal and find the linking point where exporting practices from one country to another could benefit the fashion in a bigger scope.
This thesis can be divided into theoretical framework and empirical research. The empirical research focuses on analyzing the current conditions of the Finland and Portugal fashion market with a specific focus on sustainability. All the data in this thesis consists of secondary data.
The research reveals that the knowledge and concern/interest regarding sustainable fashion has a positive influence on sustainable behavior and that, in turn, this influences the intention to buy sustainable fashion.
These results are important for both theory and practice and can be relevant for researchers for industries, experiential marketing, logistics, and also for companies, governments, designers, and start-ups in Finland and Portugal.