How Digital Marketing adds value to Customer Experience
Duyen, Nguyen (2021)
Duyen, Nguyen
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021112321341
https://urn.fi/URN:NBN:fi:amk-2021112321341
Tiivistelmä
In the age of digitalization, information consumption on digital channels becomes more commonest than ever. This is an appealing opportunity for any brand to gain better insight into their customers and the way they experience with the brand. In fact, the concept "customer experience" creates a bombard on the realm of marketing and becomes one of the leading trends, which has a profound impact on the growth of a business.
Thus, the purpose of the thesis is to identify the influences of digital marketing on creating an excellent customer experience in Finland. A case study of Hubspot company will be demonstrated to clarify the paper's perspective. Simultaneously, the author also conducts empirical research in the form of a questionnaire to interview users about their sense of experience on multiple digital platforms.
The findings displayed the intimate correlation between the successful digital marketing strategy and exceptional customer experience. It also has a considerate contribution to the change of businesses' perspectives about the roles of CX in the success of marketing strategy. A business will possess enormous benefits when utilizing the CX notion such as improving customer satisfaction. The thesis also offers several useful future trend anticipation, which any brand can adopt to maximize the effectiveness of CX strategies according to circumstances. Ultimately, the outcomes of the thesis contribute not only to better marketing strategy but also to the future research of the digital marketing area.
Thus, the purpose of the thesis is to identify the influences of digital marketing on creating an excellent customer experience in Finland. A case study of Hubspot company will be demonstrated to clarify the paper's perspective. Simultaneously, the author also conducts empirical research in the form of a questionnaire to interview users about their sense of experience on multiple digital platforms.
The findings displayed the intimate correlation between the successful digital marketing strategy and exceptional customer experience. It also has a considerate contribution to the change of businesses' perspectives about the roles of CX in the success of marketing strategy. A business will possess enormous benefits when utilizing the CX notion such as improving customer satisfaction. The thesis also offers several useful future trend anticipation, which any brand can adopt to maximize the effectiveness of CX strategies according to circumstances. Ultimately, the outcomes of the thesis contribute not only to better marketing strategy but also to the future research of the digital marketing area.