Internationalization conditions for a Finnish ignition fluid product
Kuisma, Eino (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021091617802
https://urn.fi/URN:NBN:fi:amk-2021091617802
Tiivistelmä
The objective of the thesis is to conduct a research to determine the capabilities, current conditions, and overall readiness of Flame Game Oy for future internationalization activities. This Finnish company produces a biodegradable ignition fluid called OIVA and the research will focus on the products export potential.
Most of the research literature is drawn from global marketing literature. Information about Flame Game Oy and the product comes from their website and the researcher’s work experience in the company. A theme interview on internationalization is conducted with the technical director of Flame Game Oy and based on the results, an analysis is made, and the research questions answered.
The theory segment of the research includes information about internationalization paths, strategy, competitive advantage, and value chain. In addition, there is some statistics about Finnish SME’s and finally a SWOT- analysis to better understand the conditions for internationalization of Flame Game Oy. Competitor analysis and further market research is presented in the results- section.
The aim is to uncover helpful information should the company be looking to expand to foreign markets in the future. The intention is to explore reasons and means of internationalization for Flame Game Oy.
The research determined that Flame Game Oy has the required readiness and motivation for international activities as well as adequate resources to do so. The research was successful, and the product was proven to be suitable for foreign markets.
Most of the research literature is drawn from global marketing literature. Information about Flame Game Oy and the product comes from their website and the researcher’s work experience in the company. A theme interview on internationalization is conducted with the technical director of Flame Game Oy and based on the results, an analysis is made, and the research questions answered.
The theory segment of the research includes information about internationalization paths, strategy, competitive advantage, and value chain. In addition, there is some statistics about Finnish SME’s and finally a SWOT- analysis to better understand the conditions for internationalization of Flame Game Oy. Competitor analysis and further market research is presented in the results- section.
The aim is to uncover helpful information should the company be looking to expand to foreign markets in the future. The intention is to explore reasons and means of internationalization for Flame Game Oy.
The research determined that Flame Game Oy has the required readiness and motivation for international activities as well as adequate resources to do so. The research was successful, and the product was proven to be suitable for foreign markets.