Digital Marketing Strategy for an Indoor Beach Volleyball Arena
Keppler, Sarah (2021)
Keppler, Sarah
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021061415934
https://urn.fi/URN:NBN:fi:amk-2021061415934
Tiivistelmä
In today’s internet driven world, digital marketing has become an indispensable part of the business strategy. However, especially for small and medium-sized companies it has become more difficult to appear online.
Therefore, this thesis provided a digital marketing strategy for the indoor beach volleyball arena Biitsibreikki in Turku. Thereby, the most suitable digital marketing types were being examined and a content plan was created in this context.
The theory of this thesis is based on literature research, which has been used as a framework for the empirical part, where the digital marketing strategy of Biitsibreikki was introduced. For that, a customer survey was constructed, and individual customer opinions were obtained. In addition, comparisons were made with other indoor beach volleyball arenas in Finland to underline the suggestions for Biitsibreikki’s digital marketing strategy.
The result of this thesis was a customer-focused digital marketing strategy for Biitsibreikki, based on the theoretical framework. This digital marketing strategy included a SWOT analysis, an analysis of the currently used digital marketing channels and a definition of the mission and vision statement of Biitsibreikki. Moreover, the target audience and the SMART goals were introduced. This was then brought together in an individual content plan, for which analysis options are finally shown.
Therefore, this thesis provided a digital marketing strategy for the indoor beach volleyball arena Biitsibreikki in Turku. Thereby, the most suitable digital marketing types were being examined and a content plan was created in this context.
The theory of this thesis is based on literature research, which has been used as a framework for the empirical part, where the digital marketing strategy of Biitsibreikki was introduced. For that, a customer survey was constructed, and individual customer opinions were obtained. In addition, comparisons were made with other indoor beach volleyball arenas in Finland to underline the suggestions for Biitsibreikki’s digital marketing strategy.
The result of this thesis was a customer-focused digital marketing strategy for Biitsibreikki, based on the theoretical framework. This digital marketing strategy included a SWOT analysis, an analysis of the currently used digital marketing channels and a definition of the mission and vision statement of Biitsibreikki. Moreover, the target audience and the SMART goals were introduced. This was then brought together in an individual content plan, for which analysis options are finally shown.