Fashion show event production for Soroptimist International Finland, a women´s empowerment organization : Celebrating real women on the catwalk
Odor-Guglielmi, Giorgia (2021)
Odor-Guglielmi, Giorgia
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021060213492
https://urn.fi/URN:NBN:fi:amk-2021060213492
Tiivistelmä
The commissioner of the thesis is Soroptimist International Finland (SIF), a voluntary women organization which promotes the equality and position of women worldwide. The thesis is an overview on women empowerment in the fashion industry and its implementation in the fashion show production. The aim of the thesis was to observe how the fashion industry has presently evolved in order to reflect society and embrace social advancements. The objective of the thesis was to have an outlook on the fashion industry and current phenomenon in order to implement a knowledge base practice in real time. The thesis theoretical framework was written to understand the foundations of the fashion industry and its recent progress towards inclusion and diversity. Furthermore, the author investigated how fashion can be used as a tool of empowerment for women. In recent years the runway platform has been taken by inspiring figures and style icons such as celebrities, influencers, everyday women, real life heroines, female leaders and all other sorts of role models. These women are intended to set an example for society, raise awareness and a global voice for women empowerment. SI Jakobstad provided the writer with an opportunity to take part in an independent practice-based work project. The practice-based project focused on the production of a fashion show event with an insight on women empowerment. To support the theory accessible in the thesis theoretical framework, the writer presented the outcome of the research in the empirical part through utilization of quantitative research method. The quantitative research was conducted through survey, attendees were provided with a questionnaire at the end of the runway show. Data results provided evidence on the audience reactions and opinions. Accordingly, the event evaluation measured the success of the fashion show production and provided constructive feedbacks for further developments and implementation.