Entry Plan for the Finnish Disc Golf Market – Case Study: Above Ground Level Discs
Kiviharju, Emma; Sotiriou, Amadeus (2021)
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Lataukset:
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202104205251
https://urn.fi/URN:NBN:fi:amk-202104205251
Tiivistelmä
This thesis was commissioned by an American disc golf company called Above Ground Level Discs. The thesis analyzes the Finnish disc golf market. The aim of the thesis is to find out whether it is worthwhile for the company to expand its business to Finland.
Both quantitative and qualitative research methods were used. The quantitative data consisted of conducting a web-based questionnaire and interviewing experts in the field of disc golf. The anonymous questionnaire accumulated 505 respondents. Secondary data was collected from sources such as business textbooks and websites.
With the help of tools such as a SWOT analysis and a PESTEL analysis, the questionnaire and the interviews, the company was given suggestions on how to enter the Finnish market.
Finnish disc golf players were interested in the Above Ground Level Discs’ products. Indirect export was suggested as the primary option and strategic alliance as the secondary option to enter the Finnish market.
Both quantitative and qualitative research methods were used. The quantitative data consisted of conducting a web-based questionnaire and interviewing experts in the field of disc golf. The anonymous questionnaire accumulated 505 respondents. Secondary data was collected from sources such as business textbooks and websites.
With the help of tools such as a SWOT analysis and a PESTEL analysis, the questionnaire and the interviews, the company was given suggestions on how to enter the Finnish market.
Finnish disc golf players were interested in the Above Ground Level Discs’ products. Indirect export was suggested as the primary option and strategic alliance as the secondary option to enter the Finnish market.