Students’ perception of attributes of a viable business model: case of an entrepreneurial hackathon
Luomakoski, Jari; Mubaraz, Syed; Khan, Rakhshanda; Heikkilä, Jutta (2021)
Luomakoski, Jari
Mubaraz, Syed
Khan, Rakhshanda
Heikkilä, Jutta
Haaga-Helia ammattikorkeakoulu
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe202103157329
https://urn.fi/URN:NBN:fi-fe202103157329
Tiivistelmä
This study deals with the development of startup ideas and assessing the business models of the ideas created in an entrepreneurial hackathon. This study focuses on students’ perception of the attributes of a viable business model. There were eight coaches, who supported the student learning during the event by continuously coaching and organizing various activities for the students. The concept of business model was introduced to the students along with different aspects of the concept. The emphasis in this introduction was the utilization of Business Model Canvas, created by Osterwalder and Pigneur 2010. This study follows both quantitative and qualitative research methodology. For the purpose of data collection, a survey was developed. Empirical data was collected at the beginning of the hackathon. Our analysis shows that students see the value proposition and customer relationship being the most important attributes in a viable business model and the partner network being the least important one. All attributes were considered as somewhat important. Students also described a good business idea in an open-ended question. They indicated that the value proposition is a crucial part in a good business idea.
Keywords: Business model, entrepreneurship, higher education, business model canvas, business model attributes
Keywords: Business model, entrepreneurship, higher education, business model canvas, business model attributes